Smart Coffee – The Fat Burning Drink For Silly People
Earlier today, I had an interesting thought.
It’s been what seems like an era since I savaged a ridiculous supplement.
I mean like “tore it a new a**shole” savaged.
And yes, the last time I did it was this almost seven months ago.
But you know what they say about buses all arriving at once. Up steps UK-based manufacturer Revital U with their so-called Smart Coffee and today they face both barrels of my deliberately harsh supplement rating system.
So grab a protein shake and strap in, as I answer the all-important questions…
Is “Smart Coffee” really smart?
Can it live up to the claims their affiliates are making regarding weight loss results?
Let’s get stuck in and find out…
What Is Smart Coffee?
Let’s start with a review of the actual ingredients, before I get to the angry stuff.
I understand where the company is coming from with the idea behind Smart Coffee.
The product consists of two main ingredients: caffeine and chromium.
Caffeine is included for the purpose of – you guessed it – increasing energy output and creating more calorie burn, while chromium acts as an appetite suppressor, which may help with calorie control.
Therefore, we have a great weight loss product on our hands.
Whoa! Hold your horses there, chump!
This is all nice “in theory”, but it doesn’t play out like that in the real world…
First off, the actual fat burning benefits of caffeine are greatly over-hyped, It might help you burn an extra few calories over the course of an entire day, but it isn’t the missing link in your diet, and that’s a fact. (1, 2, 3, 4)
Worse still, that ever-so-slight increase in calorie burn depends entirely on you being caffeine naive (which almost all of us are NOT), and disappears with continued usage. (5)
Unfortunately, supplement companies love pushing ingredients like caffeine and green tea extract as “fat burners” when we have decades of academic research showing otherwise. (6, 7, 8)
F**k it, I might as well go all in…
Let’s say you’re NOT using it as a “fat burner”, but instead you’re using it as a means to boost energy before a training session…
A 2012 meta-analysis which looked at over 70 clinical trials on caffeine supplementation confirmed that a dose of under 2.1mg per kg of body weight is insufficient for providing ANY training benefits AT ALL. (9)
Meaning if you are using caffeine before you train or as a means to give you an energy boost, a 175lb person would require 168mg caffeine to get the MINIMUM benefits.
Each serving of Smart Coffee provides 100mg caffeine.
The second ingredient inside Smart Coffee is chromium.
Chromium is touted for its benefits in regards to appetite suppression, and it’s actually effective.
Ah, not so fast…
If you have a chromium deficiency, supplementing with chromium can be an effective way to get your intake up and you may also regain control of your appetite as a result.
Spot the difference?
The key word above is deficiency.
If you don’t have one, taking chromium will do absolutely nothing for you. (10, 11, 12, 13)
F**k it, I might as well go all in here, too…
The clinical dose for effectiveness is 1000mcg per day, and Smart Coffee only provides 200mcg.
Sure, you could have FIVE SCOOPS but that’d go against the company’s own guidelines to only have one scoop per day and would also provide you with 500mg caffeine, which would likely blow your head all the way to the surface of Mars. Plus, the ridiculously over-priced tub (I’ll get to it!) would run out after just 6 days. So don’t do that.
If you take a look back at the formula, you’ll notice Revital U only choose to list the dosage amounts for caffeine and chromium.
We can see the product also contains l-theanine, choline, rhodiola rosea, and garcinia cambogia, but they hide the dose of each ingredient behind a proprietary blend.
Meaning they are in the product, but we don’t know how much.
Companies who use proprietary blends like to tell customers “it’s to protect their top secret formula from rivals”, but in reality a proprietary blend means one thing:
The product is under-dosed.
Using supplement industry loopholes that have existed for years, simply including an ingredient allows them to make bold marketing claims regarding what that ingredient can do, even if the product doesn’t contain enough of it to have any effect at all.
But let’s break down these “sidekick” ingredients anyway, because it’s interesting.
In the ingredient glossary on their website, Revital U claim choline supports mental focus, energy, cognitive health, and reduced cravings. This is true, but what they don’t mention is that you’d need 500mg-2000mg daily to see these benefits in the long-term, with the reduction in cravings only being seen near the very top end of the scale. (15, 16, 17)
Next up, we have l-theanine. This is a favorite of mine due to its ability to combat the popular “caffeine crash”. (18)
Not that you should experience much of a comedown from the 100mg caffeine you’ll find in this product, but in failing to provide any indication of the dose used, we can only presume there’s not enough of it to make a difference anyway.
Garcinia Cambogia makes an appearance next.
This ingredient was the fitness industry’s next big “fat burner”… of 1998.
Revital U play heavily on supposed benefits of the HCA (hydroxycitric acid) hidden inside Garcinia Cambogia, hailing it as the reason it works so well as an appetite suppressor.
They boast about how the dose of Garcinia Cambogia found in Smart Coffee consists of 50% HCA, but they don’t tell you how big that dose is – and they also don’t tell you that despite showing early promise in studies on rats, all human trials completely failed. It turns out we don’t work the same way. Any lingering theories regarding HCA being able to suppress appetite were thoroughly squashed in a series of well-conducted trials back in the early 2000’s. (19, 20, 21)
Finally, we have Rhodiola Rosea.
This feel-good herb is another favorite of mine, as it has benefits with regard to improving mood and lowering fatigue.
We’d need a dose of 100mg-200mg to see those benefits in the long run, but given that Revital U choose to hide the dosage (again), we can only assume it’s under the required threshold to be deemed effective. (22, 23, 24)
But THIS Is The Worst Thing About “Smart Coffee”…
As you can see, we DON’T have a miracle weight loss product here.
To be honest, the company don’t really present it as one.
Sure, they over-hype the benefits of the under-dosed ingredients inside Smart Coffee, but they’re not hailing it as a miracle pill.
That’s where the sales reps come in, and this is when problems really begin to mount…
Yes, you guessed it, Revital U operates as a home based business program (MLM), which gives affiliates the chance to earn commissions from signing people up to monthly subscriptions of Smart Coffee.
And in doing so, Revital U have opened up the gates of hell.
This is actually the reason I wrote today’s review.
One scroll through social media will show posts containing all kinds of weird and mysterious weight loss sorcery from sales reps who will say literally anything and everything to make a quick buck at your expense.
Check out the corker below:
They never ate fewer calories?
They didn’t create a deficit via exercise.. or food.. or a combination of both?
Because just ONE CUP of coffee per day (Smart Coffee, mind you, not normal coffee a.k.a. Stupid Coffee) was able to rip a hole in the space/time continuum and displace belly fat into the vortex!
Forget your home based business, madam, you’re in line for the f**king Nobel Prize for being the first person to ever defy the law of thermodynamics. (14)
Sales reps for health MLM’s also have a nasty habit of inventing fake qualifications to gain trust. Marvelously, the person who made the quote above goes on to call themselves a Smart Coffee Consultant…
Holy mother of f**k.
My favorite thing about sales reps is the made up titles they create, in a bid to falsely position themselves as an authority and gain the trust of potential customers.
Basically, you can’t call yourself a personal trainer if you’re not a qualified PT. And you can’t call yourself a dietitian if you’re not an RD. You could get sued. But calling yourself a coffee consultant, or a nutrition advisor? Well, they don’t require any qualifications because they’re entirely made up, and they make it sound like you know what you’re talking about.
It’s a shady tactic.
It harks back to the days of Juice Plus, where Janet the pushy mum from your kid’s school yard started calling herself a “wellbeing coach” to sell more products.
So how does one become a Smart Coffee Consultant, you ask?
Presumably, it’s like when my 5 year old niece just decides she’s a beauty therapist and whips out the f**king make-up kit.
But not really.
Because that’s funny, whereas these motherf**kers are misleading people with bulls**t advice about drinking a cup of coffee replacing the need to watch your diet or perform exercise!
And that is unforgivable, so f**k you.
Smart Coffee – The Final Verdict
Well, it’s the moment you’ve all been waiting for.
I’m going to run Smart Coffee through my supplement rating system and see what comes out of the other side.
What we have here is a product with very weak links to weight loss, which the manufacturer claims can “energize you from within”.
And hey, I have to mention the price.
At £49.99 for a one month supply, you could pick up the two main ingredients of Smart Coffee separately for considerably less.
Don’t believe me?
Hang on… did I just build a better supplement for a third of the price? Yes, I did.
But that’s besides the point. Smart Coffee costs this much because the absolute knucklef**ks who sell it as affiliates want their commission, and that’s precisely why they make all those crazy claims like the ones I’ve shown you in this breakdown.
It’s dirt cheap to produce. It’s under-dosed. And you can do better. It gets one star.
I hope you’ve enjoyed my comprehensive Revital U Smart Coffee review. For more of my work, get your butt on my e-mail list below. If you know someone who sells Smart Coffee and is giving you the hard sell on social media, feel free to share this with them and watch the fireworks.
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- Del Coso J., et al. Dose response effects of a caffeine-containing energy drink on muscle performance: a repeated measures design. J Int Soc Sports Nutr. (2012)
- Mora-Rodríguez R., et al. Caffeine ingestion reverses the circadian rhythm effects on neuromuscular performance in highly resistance-trained men. PLoS One. (2012)
- Childs E., et al. Subjective, behavioral, and physiological effects of acute caffeine in light, nondependent caffeine users. Psychopharmacology (Berl). (2006)
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- Attenburrow M. J., et al. Chromium treatment decreases the sensitivity of 5-HT2A receptors. Psychopharmacology (Berl). (2002)
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- McGlade E., et al. Improved Attentional Performance Following Citicoline Administration in Healthy Adult Women. Sci Res. (2012)
- Killgore W. D., et al. Citicoline affects appetite and cortico-limbic responses to images of high-calorie foods. Int J Eat Disord. (2010)
- Moreno H., et al. Chronic dietary choline supplementation modulates attentional change in adult rats. Behavioral Brain Research. (2013)
- Haskell C. F., et al The effects of L-theanine, caffeine and their combination on cognition and mood. Biol Psychol. 2008.
- Heymsfield S.B., et al. Garcinia cambogia (hydroxycitric acid) as a potential antiobesity agent: a randomized controlled trial. JAMA. (1998)
- Kim J.E., et al. Does Glycine max leaves or Garcinia Cambogia promote weight-loss or lower plasma cholesterol in overweight individuals: a randomized control trial. Nutr J. (2011)
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- Spasov A., et al. A double-blind, placebo-controlled pilot study of the stimulating and adaptogenic effect of Rhodiola rosea SHR-5 extract on the fatigue of students caused by stress during an examination period with a repeated low-dose regimen. Phytomedicine. 2012.