I’ve always disliked the saying “You should never meet your heroes”.
Yes, you run the risk of being let down, but there’s also a chance you’ll be infinitely inspired.
Case in point; Carl Weathers.
Back in 2014 I had the opportunity to meet Carl, and he was everything I expected him to be – cool, measured, and motivational. I watched the Rocky movies on a regular basis when I was growing up, and if I could travel back in time and tell my 13-year-old self that “Apollo Creed” is a genuinely nice guy, I think it would’ve made my day.
My encounter with “The King Of Sting” helped me to build RussHowePTI.com into the force it is today, as he offered some priceless advice on pushing my business to the next level.
Don’t meet your heroes? I wouldn’t be here (or rather YOU wouldn’t be here) if I hadn’t!
Anyway, I was fortunate enough to have another instance of metting my heroes in 2024, when supplement brand Cellucor got in touch to see if they could partner with the website.
I’ve used many of their supplements throughout my career; from my early days in the 2000s when I was carving my path as a personal trainer, to nowdays when I spend most of my time training people from the opposite side of the globe.
I’ve always considered this brand to be among the fitness industry’s “premium” supplement manufacturers (Cellucor, Reflex, Optimum Nutrition, etc), so I jumped at the chance to make our partnership official.
Founded all the way back in 2002, Cellucor initially bottled and sold its products out of a humble duplex located in College Station, Texas.
After several years trialling their products with local athletes and established a reputation for their work, they landed a partnership deal with health giants GNC.
Wasting no time to impress the huge audience which GNC had provided them with, they developed one of the best-selling pre-workout supplements of all time (the legendary Cellucor C4)
Yep, the famous yellow and black.
I remember picking up a copy of Joe Weider’s “Muscle & Fitness” magazine as I headed to the gym for a mammoth 16-hour shift, and seeing those beautiful full-page advertisements.
In the years which have passed since then they have become one of the world’s most recognisable supplement brands, known for their professional, glossy finish, and they’ve added several other items to their line-up (whey protein, creatine, energy drinks, BCAAs).
From a business standpoint, my partnership with Cellucor C4 provides me with an easy way to link my website users to very high quality supplements.
Instead of linking off to all different manufacturers, it’s significantly easier to get everything from one trusted source.
Whether you use just one product or an full stack, the quality is Cellucor offer is exceptional and their handy recurring subscription options are pretty cool for people who like to “set and forget” their supplement order every month.
So there you have it, I’m pleased to announce that Cellucor C4 is an official partner of RussHowePTI.com. More info on them here.
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