Each time a celebrity releases a weight loss product, I feel sad inside.
And not just any sadness, either.
I’m talking real sadness.
Remember the horse in the mud scene from The Never Ending Story? That’s my s**t.
Today I’m looking at Alpha Femme Keto Genix, the new fat loss pills all over Facebook which claim to be “from morning TV presenter Susanna Reid“, and I have to tell you…
… things are gonna get rough.
If you’re an avid reader you may be thinking “It’s been a while since Russ totally savaged a product”. And you’re right.
In fact, last time I did was when I took apart Herbalife here.
But don’t worry, today you’ll get my HONEST Alpha Femme Keto Genix review and I can assure you it’s NOT going to be pretty…
Alpha Femme Keto Genix Review – What Is It?
A client asked me to take a look at these after coming across an article stating that TV presenter Susanna Reid had decided to release a line of supplements aimed at the weight loss market.
My first thoughts were, “Oh no, not another celebrity weight loss gimmick…”
But I’m glad it happened, because then it got really interesting.
According the the report, Ms. Reid has left her job presenting Good Morning Britain alongside Piers Morgan as ITV bosses believed the supplement line clashed with the program sponsors, WeightWatchers.
Something seemed a little off, and that’s where everything changed.
Astonishingly, a little digging revealed that the product hasn’t got anything to do with her, and she’s been unknowingly used in their advertisements.
It seems the company were using her image without permission and also cooked up a fake story to promote their supplements on social media! They also appear to have written a bunch of fake testimonials from celebrities, thrusting Alpha Femme Keto Genix into the social media limelight.
One look at the product and we can see what we’re dealing with here…
This is not the high quality supplements you’re used to seeing me review on the website. I’m at the depths of the supplement industry on this one.
So, seeing as I’m here anyway and the product fully deserves any harshness it’s brought onto itself, how about I load both barrels and go “all in” to unleash an in-depth review on this so-called “fat burner”?
Maybe that’ll go some way to clearing up those Google search results which so far only bring up sales pitches to trick people into falling for this s**t…
In a nutshell, this is a weight loss capsule which the company claim can induce a state of ketosis.
Anyone who has studied nutrition will already be banging their head on the desk, but it gets even worse…
Not only will it turn you into a “fat burning machine”, it also has the power to “detoxify your body” thanks to it’s special blend of ingredients.
The company then claims that using Alpha Femme Keto Genix is “a safe and simple way to achieve ketosis without the negative side effects of a ketogenic diet.”
Where do I begin with all these claims?!
I’ll upload screenshots and debunk more claims later on, because there are so many it defies logic, but let’s start with the basics:
This is not a magic pill.
Even though it claims to be one.
And everyone associated with it (and its marketing campaigns) should be f**king ashamed of themselves for presenting it as such.
Ah, I’ve missed unleashing the rage… I feel better already… let’s continue…
The product consists of a proprietary blend of beta-hydroxybutyrate, garcinia cambogia, green coffee bean, and raspberry ketone.
The good news is, despite the mountain of hype on the sales page trying to hide it, each of these ingredients has been thoroughly studied and we know they won’t do Jack. (1, 2, 3, 4, 5)
Garcinia cambogia is often added to weight loss supplements due to is links with appetite suppression.
However, these claims arrived after early lab studies were effective on rats. When they were applied to humans, they completely failed. Turns out, we don’t work the same way. This was demonstrated in a series of trials way back in the early 2000’s. (1, 2, 3)
Up next we have BHB…
Most people who follow ketogenic diets for fitness purposes are doing so to lose weight.
They’ll restrict carbohydrates in order to reach a state of ketosis. But when we ingest ketones in supplement form (like beta-hydroxybutyrate, or BHB for short), it doesn’t work the same way and there’s zero evidence to suggest otherwise.
It’s like saying “We’ve ate some ketones, so now we get the benefits without doing any work.”
And it’s just not true.
The body will work to burn through those ingested ketones instead, halting the fat burning process (much like when we consume alcohol and everything else takes a back seat).
Presenting beta-hydroxybutyrate to an overweight individual with promises of being able to get the benefits of being in ketosis without actually working is downright dangerous.
Up next we have green coffee bean.
This ingredient is popular due to its reputation as a “fat burner”, but any links to weight loss are ridiculously weak and suspect to industry bias. (4)
Finally, raspberry ketone…
This was the “next big thing” of 2015, but has since been shown ineffective for fat loss purposes due to the incredibly high concentrations required to yield any slight effect. (5)
There goes the miracle formula.
Dissecting The Bulls**t One-By-One
As mentioned earlier, there’s an awful lot of hype on the company sales page for this product.
I noticed this when I was trying to locate the ingredients which, by the way, felt like Mission: Impossible and is the first sign of a weak formula.
I’ve seen some great hype pages in my 20 years in the fitness industry, but this one needed to be seen to be believed!
It’s straight out of a 2001 get rich quick scheme.
I’m feeling extra nice today, seeing as this company figured it was OK to illegally use celebrities to trick people into buying it. So I’m going to upload some screenshots of the worst SMH moments below, then I’ll debunk them for you, too.
Burning fat for energy gives you 225% more energy than burning carbohydrates?
Of course there are no studies referenced, because this is literally made up information.
The first red square is actually correct. When your body is in ketosis, you’re burning fat for fuel instead of carbohydrates.
However, that doesn’t guarantee weight loss..
Just like any other nutrition plan, a successful ketogenic diet depends wholly on you being in a calorie deficit. (6)
Let’s move on.
I almost ran out of red pen on this one…
So many bulls**t claims are being made here. Let’s dissect them one-by-one.
“Why your diets fail: Currently with the massive load of carbohydrates in our foods, our bodies are conditioned to burn carbs for energy instead of fat. Because it’s an easier energy source for the body to use up.”
That’s not why your previous diets have failed.
Over-consumption of calories is the root cause of weight gain, nothing else. Our bodies have always been conditioned to burn carbohydrates for energy; that’s what they’re for!
It also doesn’t mean you’re not burning fat, too.
Your calorie intake will be the deciding factor here in either case. This was proven in a 2006 study published in the American Journal of Clinical Nutrition which compared the weight loss effects of a moderate carbohydrate diet against that of a ketogenic diet.
With total calorie input controlled, there were no significant differences in the amount of weight lost. (7)
“Fat stores on the body as carbs are burned as an easy energy fuel. Essentially we gain more weight year after year.”
Nope. That’s not how any of this works.
This implies that it’s physically impossible to lose fat if you are eating carbohydrates, and it’s utter nonsense.
When we’re following a ketogenic diet we consume a much higher fat intake. So while you’re burning fat, that’s because there’s more there to burn, and doesn’t necessarily mean you’re losing body fat.
Again, that all depends on your calorie intake.
Likewise, your body would burn carbs if they were present but this doesn’t mean you can’t lose body fat – heck, otherwise every athlete would be fat as f**k!
This is poor science which deliberately plays on the public’s inability to tell the difference between fat the nutrient and fat storage.
“Carbs are not the body’s ideal source of energy therefore we are usually left feeling tired, stressed and drained at the end of each day.”
Once again, this is Bro Science 101.
Carbohydrates are 100% the preferred energy source of the human body. (8)
Without good medical reason for it, if you feel lethargic all the time it’s likely because you’re eating far too much s**t and/or being a lazy f**k.
“Ketosis is the state where your body is actually burning fat for energy instead of carbs. Ketosis is extremely hard to obtain on your own and takes weeks to accomplish. Alpha Femme Keto Genix actually helps your body achieve ketosis fast and helps you burn fat for energy instead of carbs!”
Ketosis is not difficult to achieve.
It comes with an adjustment period in the early stages which makes us want to start eating walls and headbutting our neighbors, but once you get there, you’ll be okay.
Using a capsule will not get you into ketosis faster because the human body is smart enough to know the difference between ketones produced inside the body (endogenous) and ketones consumed in pill form (exogenous).
Coincidentally, the company do not cite any research proving their claims.
Also, the line about how this supplement will make you “burn fat instead of carbs” is crazy misleading. If you have carbs in your system, you will burn them.
You can’t just switch that process off.
If you don’t have any carbs available, you’ll burn fat instead. That would mean you’re already in ketosis, which would beg the question; why would you even need the capsule in the first place?
“Fat IS the body’s ideal source of energy and when you are in ketosis you experience energy and mental clarity like never before and of course very rapid weight loss.”
First of all, that’s a 30-word sentence with no full stops.
Who the f**k wrote this?
Carbohydrates help the body store water in muscle cells. When we remove them from our diet, we flush that water weight and see a quick drop on the scales.
Of course, this merely represents water weight and not actual fat loss, and unless we plan to stay on this diet permanently we can expect that water weight to return the second we re-introduce carbs.
“Nutritional ketosis has been believed to difficult to achieve… until now. Burn fat instead of carbs with Alpha Femme Keto Genix.”
This is a repeat of the bogus claims made above but, crucially, we have a photo of a pretty model so that doubles as scientific fact.
But what we do have is grammatical errors in the f**king sales page. Go read it again and see if you can spot it.
As mentioned earlier, getting into ketosis is not challenging, and you aren’t going to suddenly start burning fat instead of carbs just from popping this pill.
“The 30 day ketosis supplement that is Sweeping the Nation!”
We cannot experience much of a lifestyle change in one single month.
Motherf**ker I’ve had longer arguments with my wife.
Unfortunately, this is synonymous with quick fix / fad diets, because it’s long enough for a person to experience water weight loss and then presume the results came from the supplement they took, before they have a chance to figure out it’s their new healthy diet which is actually responsible for any changes.
It reminds me of the time Juice Plus sales reps said the best way to see results with their product was to join the gym and start eating healthier!
Careful, folks… if you click that “Order Now” button you’ll be presented with a
lifetime of trying to cancel free bottle…
Just make sure to read those terms and conditions…
As it turns out, our “free” bottle isn’t really free at all…
After paying £3.95 and £4.95 “handling fees”, we are then sucked into a mindblowing contract of £97.45 and £89.21 payments which continue monthly (!!).
We’re also signing up to receive Fit And Fabulous eBooks at a cost of £4.95 per month.
So one thing is for sure – your wallet will definitely lose weight!
But wait… the suck gets harder.
Who needs a pre workout when you can get this angry reading a sales page?
I’m f**king raging.
“1. Take 2 ALPHA FEMME KETO GENIX capsules daily with water.
2. Eat keto-friendly meals and snacks throughout the day.
3. Enjoy improved energy and focus while our body uses fat for energy!
The best way to support your ALPHA FEMME KETO GENIX journey is with a diet that consists primarily of fat, with moderate protein and lowc carbohydrate intake. For best results, aim for a ratio of 70% fat, 25% protein, and 5% carbohydrates.”
Hang on a moment…
The company who tells us we can get the fat burning benefits of a ketogenic diet without the hardships of actually getting ourselves into ketosis is now… telling us to use a ketogenic diet!
If we’re going to run a ketogenic diet plan and put ourselves into ketosis, we do not need these pills. Right? That was their entire point of taking them!
That’s checkmate, my friends.
“Don’t worry! It’s OK to spring for dessert or splurge at the buffet at your next family gathering – ALPHA FEMME KETO GENIX is always there for you when you need it.”
At this stage, the advice is simply unbelievable.
This again plays to the “silver bullet” role they’re trying to give their supplement, when in fact you can see it is nothing of the sort.
If you’re running a keto diet you will bounce straight out of ketosis if you binge eat junk food and you’ll have to work your way back into ketosis. This is simply bad advice which, in my opinion, is there purely to target people with the whole “it doesn’t matter what you eat, just take this pill” mindset.
And that’s wrong.
In other advertisements for the product we see a bunch of fake celebrity testimonials which border on the insane…
2kg in two weeks? Yes, cutting carbohydrates will do that for you. 4lbs in two weeks is standard water weight loss – and she looked totally f**king fine in the ‘before’ picture.
Unfortunately, we live in a world where celebrity endorsements can be a dangerous thing when used to promote weight loss products.
The next is by far the worst.
Talk about creating an unhealthy relationship with food…
We do not need to ‘starve’ ourselves to lose weight. This immediately makes eating healthy seem like a bad thing, making us shift our focus to a quick fix mentality.
But the worst part comes at the end there. You see it?
“I love waking up knowing I don’t need to worry about what I eat.”
Because calories don’t matter, right?
We just take these pills and eat whatever the f**k we want and still lose weight?
Somebody get in touch with the National Health Service and let them know there isn’t actually an obesity epidemic, they’ve just been doing it wrong this entire time.
Turns out, we just needed to get in touch with this shady as f**k supplement company and their miracle pill!
Even though the testimonials are fake, this is downright dangerous advice which plays upon people’s desperation to lose weight without having to go through the hard slog it requires to get started.
I feel sorry for those who have already fallen victim to this kind of bulls**t, and I hope this in-depth article prevents one more person from doing so.
Alpha Femme Keto Genix Review – The Final Verdict
The moment you’ve been waiting for, no doubt?
This is where I run Alpha Femme Keto Genix fat loss pills through my deliberately harsh supplement rating system and award it something between one and five stars.
Well, not today.
Given the fact the ingredients are totally useless, and the landslide of misleading information in the sales pitch for the product which I have dissected above, it becomes only the third review in history to receive a zero rating.
These guys are literally selling you a placebo in a tub.
Any weight loss you achieve will be from the ketogenic diet they tell you to get on, and as much as they try to play on the “important role” the product has, it’s really as simple as that.
Shame on them.
Of course, even though I’ve brought the science down HARD in this review, this is all merely my opinion. Take it or leave it. My advice is to stay well clear.
If you’ve enjoyed this article, jump on my email list for more training tips and become a member below for training programs based on REAL science.
- Heymsfield S.B., et al. Garcinia cambogia (hydroxycitric acid) as a potential antiobesity agent: a randomized controlled trial. JAMA. (1998)
- Kim J.E., et al. Does Glycine max leaves or Garcinia Cambogia promote weight-loss or lower plasma cholesterol in overweight individuals: a randomized control trial. Nutr J. (2011)
- Mattes R.D., Bormann L. Effects of (-)-hydroxycitric acid on appetitive variables. Physiol Behav. (2000)
- Watanabe T., et al. The blood pressure-lowering effect and safety of chlorogenic acid from green coffee bean extract in essential hypertension. Clin Exp Hypertens. (2006)
- Wang L., et al. Raspberry ketone protects rats fed high-fat diets against nonalcoholic steatohepatitis. J Med Food. (2012)
- Howell S., et al. “Calories in, calories out” and macronutrient intake: the hope, hype, and science of calories. Am J Physiol Endocrinol Metab. (2017)
- Johnston C.S., et al. Ketogenic low-carbohydrate diets have no metabolic advantage over nonketogenic low-carbohydrate diets. Am J Clin Nutr. (2006)
- Elia M., et al. Carbohydrate, fat, and protein metabolism in muscle and in the whole body after mixed meal ingestion. Metabolism. (1988)
Who Is Russ Howe PTI?
Featured in Men’s Fitness magazine and voted in the world’s top 50 fat loss coaches by HuffPost, Russ is among the UK’s most subscribed personal trainers with 104,357 people getting his free weekly fitness tips e-mail.
In the gym, clients range from busy parents, to models, to athletes and actresses. Russ also worked alongside the UK government for 8 years in a venture combating childhood obesity in England.
Outside of the gym, he’s a proud Dad to three young boys.
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